Google Plans To Launch Chrome’s InBuilt Ad-Blocker

Almost 90% websites/content creator fund their work by putting ads on their websites. That means without running ads it’d be hard for the content creators to fund their work, But when it comes to pop-up ads it brings frustrating experience to users. Google finally announced that the company will be launching Chrome with an inbuilt Ad-Blocker.

Rumors about Chrome’s inbuilt Ad-blocker took place back in mid-April 2017. Today, Sridhar Ramaswamy senior

“We believe online ads should be better and Chrome has always focused on giving you the best possible experience browsing the web”, said Sridhar Ramaswamy.

To give better Ad experience Google joined the Coalition for Better Ads group, which is dedicated to improving online ads. The group also created a guild for Better Ads Standards where they clearly pointed out bad Ads experience on mobile and desktop.

Desktop ads web experiences

According to the report, Pop-up ads, Auto-playing Video Ads with Sound, Countdown ads and Large Sticky Ads give bad ads experience to the users.

Moblie ads web experiences

Mobile ads include 8 bad user experience ads such as Mobile prestitial ads,  Ads with more than 30% density, Full-Screen Scroll over ads, Flashing Animated Ads and other 4 are same as Desktop web ads.

Google will only be blocking ads with bad user experience like pop-up ads, countdown, etc. Google says The new Ad experience tool will help publishers to showcase their content with better ad user experience. The company will also be providing screenshots and videos of annoying ad experiences to help publisher their website.

“We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising”, said Sridhar Ramaswamy.

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